The internet has empowered consumers with an enhanced ability to easily initiate contact with the company to learn about their products or purchase them without leaving their homes. They may approach the company any time during the day rather than strictly during “store hours”
No more than one-tenth of buyers in each product category said that online information had a major impact on their purchasing decision. Before making the purchase, internet users conduct extensive online research and, for many, it makes a difference in their final decision.
Consumers use the Internet in different ways to make different decisions. For example, consumers are more likely to seek opinions of others through social media and product-rating sites when making choices that have a great deal of personal impact (e.g., healthcare options or major electronics purchases)
By changing the way people buy, the internet has changed marketing. As a result, businesses have had to change the way they market themselves and sell to take advantage of the latest technology and consumer shopping habits.
These facts have triggered the necessity for businesses to create a strong online presence through popular online business directories like www.LOCALEYE.in.